I need a mobile-first, lightning-fast website that presents our mattress range in a minimalist, clutter-free interface while quietly doing the hard work of converting visitors into buyers. The storefront • A clean responsive layout that loads in under two seconds on 4G, scores high on Core Web Vitals and passes every Lighthouse audit. • SEO foundations baked in from the start—semantic HTML, schema for products and reviews, logical heading hierarchy, and compressed media so Google loves us as much as customers do. • A full product catalog with rich descriptions, size & price variations, and an easy comparison segment so shoppers can weigh firmness, thickness, and price side-by-side. • Verified customer reviews and ratings surfaced contextually on each product page to build trust. Conversion boosters (non-negotiable) WhatsApp chat with auto-reply, exit-intent pop-ups, limited-time offer banners, “people also bought” suggestions, EMI calculator & pay-later highlight, social-proof injections, mattress-finder quiz, pincode delivery check, real customer photos, delivery countdown timer, unboxing preview video, order-confirmation reassurance, and a persistent “Talk to a Sleep Expert” button that can morph into live assistance or a scheduled call request. Every section must answer a buying question; nothing exists purely for decoration. Checkout flow Cart and checkout boosters such as urgency tags, trust badges, split-pay messaging, and a progress bar have to feel native, never intrusive, and must work flawlessly on mobile. Performance & tech expectations Feel free to suggest the ideal stack—Shopify, WooCommerce, headless React/Next.js, or another route—so long as it delivers CDN-level speed, is modular for future A/B tests, and lets my team update copy, banners, and FAQs without touching code. Acceptance criteria 1. Desktop and mobile Lighthouse score ≥90 across all categories. 2. Product, review, and FAQ schema validate in Google Rich Results Test. 3. All conversion boosters above function on the live domain and can be toggled via admin. 4. Checkout completes successfully with test payments on at least three major browsers and on iOS & Android. Hand-off I’ll need source files, documented code, and a walkthrough video so my content team can hit the ground running. If you have tackled high-conversion DTC sites before and can prove it with results, we’ll get along great.