I run a small health and wellness service and need a cohesive visual identity that instantly tells clients who we are and how we help. The essentials are a distinctive color palette, complementary font pairings, and a core set of graphics or icons that can live across my website, social channels, and printed material. What I’ll hand over to you: • Background on the business, target audience, and any existing assets • Examples of brands I admire for reference What I expect back: • A refined color scheme with HEX/RGB values and usage notes • Two to three font families (web-safe and print-ready) with hierarchy guidelines • A small suite of on-brand graphic elements (simple icons, patterns, or accents) supplied as SVG/PNG and editable source files • A mini style guide (PDF) that ties everything together so I can brief future designers with ease Everything should feel fresh, calming, and trustworthy—think modern wellness rather than clinical. If you’re comfortable working in Adobe Illustrator or similar vector tools and have a portfolio of small-business brand builds, I’d love to see your approach and timeline.