I need a fresh, expert perspective on my Google Ads account. Right now I’m only running Search ads and the results aren’t translating into the volume of leads I’m after. I’d like you to begin with a thorough, data-driven assessment of everything—keywords, ad copy, bid strategy and any hidden settings that might be limiting performance—and then apply the fixes that will genuinely lift lead generation. After the audit, I expect you to: • Pinpoint wasted spend and reveal missed keyword or match-type opportunities. • Rewrite or tweak ads where relevance, extensions or Quality Score are holding us back. • Restructure bids or introduce automated strategies if they make sense for lead volume at an efficient CPA. • Set up clear conversion tracking so the impact of every change is measurable. I’m open to testing additional formats like Display or Video once the search foundation is solid, but the first milestone is a cleaner, better-performing Search campaign that produces a noticeable uptick in qualified enquiries.