“Kopeng Simanjutak” is a fresh initiative whose only fixed point, so far, is its audience: the general public. I need help turning that simple statement into a fully–formed, actionable concept that any design, development, or marketing team can run with. The assignment is to shape a clear project brief that captures: • A crisp mission statement and value proposition • Recommended platform(s) or medium—website, app, event, publication, or a smart mix of these—based on reach and impact • The key features, interactions, or experiences that will resonate most with a broad audience • A visual or thematic mood board to set the tone (PDF or share-link is fine) • A phased roadmap outlining logical next milestones Back up your choices with concise reasoning drawn from user-research, trend insights, or comparable projects. The goal is a document (and supporting visuals) that lets subsequent teams move directly into production planning. If you have previous concept or strategy work aimed at wide audiences, please mention it—seeing how you distill big-picture ideas into practical blueprints will help me gauge fit.