I want to overhaul my entire site so it finally pulls in the visitor numbers it deserves. The main driver is more traffic, and I know that starts with navigation and accessibility that feel effortless and look truly professional. Here is the scope in a nutshell: • Re-design every page with a modern, coherent aesthetic while keeping the brand’s voice intact. • Re-work the menu into a cleaner, more intuitive structure and polish every navigation element so users reach any content in just a click or two. • Build in accessibility best practices—keyboard-friendly paths, ARIA labels, clear color contrast—so no visitor is left out. • Preserve all current content, migrate media and metadata, and set up proper redirects so rankings are not lost in the transition. • Layer in on-page SEO fundamentals (semantic HTML, clean internal linking, optimized headings) to help search engines surface us more often. Acceptance criteria 1. Desktop and mobile Lighthouse Accessibility score of 90 + 2. Five-user hallway test confirms the main menu lets any user locate a target page in under 10 seconds 3. Zero 404 errors after launch I will provide the existing site map, brand guidelines, and server access as soon as we agree on a timeline. Show me examples where you’ve increased traffic through smart UX and a cleaner IA, and let’s give this site the professional edge it needs.