I run several e-commerce properties and one of our WooCommerce stores has slipped in the SERPs. After digging into the data I’ve confirmed that the core problem is a faulty URL structure, and until that is cleaned up every other optimisation we attempt is just patchwork. My immediate goal is to restore and then grow organic traffic, so I need someone who can step in, audit the site, and implement solid, lasting fixes. Here’s what I have in mind: • Perform a full crawl and pinpoint every URL-related problem—mis-matched slugs, unnecessary parameters, stranded pages, and anything creating crawl traps. • Map out and implement a clean, search-friendly URL hierarchy, setting up 301s where needed so equity is preserved. • Regenerate the XML sitemap and ensure indexing signals are consistent across Search Console, robots.txt and hreflang directives. • Validate product-level schema once the new structure is in place, so rich results remain intact. I can walk you through the current store setup on a quick call, share Analytics and Search Console access, and agree on ownership of specific tasks and milestones. If this sounds like a challenge you’re ready to handle, tell me your earliest availability for a short online meeting and let’s see if we’re a fit.