I’m launching a new expedition-focused lifestyle brand and need help shaping both its visual identity and its online home. The work has two tightly linked streams: 1. Brand foundations • Craft a distinctive logo that captures the spirit of exploration and everyday adventure. • Produce a concise set of brand guidelines covering colour palette, typography, imagery style and basic usage rules so future assets stay consistent. 2. Portfolio website build • Design and develop a fast, mobile-friendly portfolio site that lets me showcase trips, gear and inspirational content. • Core pages: an immersive About Us story, a flexible Content (blog/article) section and a clean Contact page. • Structure the build so an e-commerce module can bolt on later without redesigning everything. • Include an intuitive CMS (WordPress, Webflow or similar) so I can update images and copy myself, plus on-page SEO best practices. What will impress me: • Cohesive visual language running from the logo through to the site UI. • Clear hand-off files—editable logo source, guideline PDF, and organised website assets. • Smooth, responsive performance across desktop, tablet and mobile. • A short hand-over call or video walkthrough so I’m comfortable managing the site post-launch. - Progressive outlook on blue sky strategy - Multi functional, potentially engaging in a longer term positiojn If you’re passionate about outdoor brands and have a track record of pairing strong design with lean, maintainable code, I’d love to see your portfolio and hear how you’d tackle this.