I’m building an online presence for my executive-coaching practice and need both the visual identity and the website created from the ground up. The site’s single purpose is to present the business clearly and persuasively, so prospective clients can understand my services, read testimonials, and get to know me as their potential coach. Visual direction I want a balanced look—modern and innovative without feeling busy, minimalistic and clean without feeling cold. Think ample white space, crisp typography, a confident colour palette and subtle motion cues that convey professionalism and forward thinking. Content focus Three sections matter most: • Services offered – outline coaching programmes, formats and pricing tiers. • Client testimonials – credible stories, ideally in an attractive slider or card layout. • About the coach – a personable biography, certifications and leadership philosophy. Scope of work • Brand kit: logo (or refinement of an existing one), colour palette, type hierarchy and usage guidelines delivered in editable source files. • Responsive website: design prototypes, development and testing of up to five core pages (home, about, services, testimonials, contact/booking). • Basic SEO structure (metadata, headings, alt text) and an easy-to-update CMS or page-builder solution so I can add future articles or resources myself. • Final hand-off: all design files (Figma/Adobe XD or similar), source code, and a quick start guide covering edits and updates. Acceptance criteria • Visuals match the described style balance on both desktop and mobile breakpoints. • Pages load quickly and pass core web vitals. • CMS tutorial supplied and verified by a short screenshare walkthrough. I already have the domain and hosting in place and can supply initial copy and photos as soon as the project kicks off.