I’m kicking off a 90-day strategic SEO push for Etogo and want to begin by sharpening the content and on-page optimisation of our highest-value landing pages. Your first mission will be to research intent-driven keywords, craft or refine copy, and tune every on-page element—titles, meta descriptions, headings, schema markup, internal links—so those pages can compete for top positions and convert visitors into sign-ups. While the opening sprint is content-led, I also need you to weave in the technical hygiene that lets great copy shine: improve site-speed scores, make sure every template is fully mobile-friendly, and keep crawlability and indexing friction-free. You’ll have direct access to our CMS, Google Search Console and PageSpeed Insights so you can implement, measure and iterate without bottlenecks. I work best with clear, outcome-based milestones. Each fortnight I’d like to see a brief report showing what was published, what technical fixes went live, and how rankings, Core Web Vitals and conversion rates are moving. By day 90 we should have a noticeable lift in landing-page visibility and a blueprint for scaling the same approach across the rest of the site. If you’re comfortable with us owning both the creative on-page work and the supporting technical tweaks, let’s talk timelines and get started.