As a full-time designer, you are responsible for designing website (Shopify) landing pages, EDM layout and banners, other digital artwork, retail physical store promotional banners. All are directed to drive sales conversions. Here's a breakdown of the key responsibilities and tasks you may undertake: Landing Page Design: - Create visually appealing and user-friendly landing pages that align with the brand identity and marketing goals. - Use design principles and best practices to optimize conversion rates and user experience. - Collaborate with our copywriter and marketer to ensure effective content integration and call-to-action placement. - It's crucial to design landing pages that are mobile-responsive, meaning they are optimized for different screen sizes and devices. This ensures a consistent and user-friendly experience for visitors accessing the page from smartphones or tablets. User Experience (UX) Design: - Your primary goal is to create landing pages that provide a smooth and intuitive user experience. This involves designing clear and easily understandable layouts, organizing content in a logical manner, and optimizing the page for easy navigation and interaction. Shopify Integration: - As a Shopify-focused designer, you should have a good understanding of the platform and its capabilities. You will work closely with developers and Shopify experts to ensure seamless integration of your designs into the Shopify platform. Ads Set: - Design a full range of ad materials including static ads, carousels, display banners, posters, thumbnails, and promotional graphics. - Ensure visual consistency and brand alignment across all ad variations within a campaign. Email Marketing (EDM) Layout & Banners: - Design engaging and eye-catching email banners and graphics for email marketing campaigns. - Ensure the visual consistency of email templates and graphics with the brand identity. - Consider responsive design techniques to ensure email banners display well on different devices. Digital Artwork/Graphics Design: - Develop digital artwork for various purposes, such as social media posts, website graphics, and online advertisements. - Use design tools and techniques to create visually compelling and on-brand digital assets. - Optimize graphics for different digital platforms, taking into account file sizes and loading speeds. Retail Shop Promotional Artwork/Banners: - Create signage, banners, and artwork for physical retail shops, including window displays, in-store posters, and promotional materials. - Design visually appealing layouts that attract customers and communicate marketing messages effectively. - Consider the physical constraints of the retail environment, such as available space and viewing angles. Branding and Visual Identity: - Maintain brand consistency across all design deliverables, ensuring that they adhere to established brand guidelines. - Develop and evolve visual elements, such as color palettes, typography, and design styles, to enhance the brand identity. Performance Optimization: - While creating visually appealing designs, you need to consider the page's loading speed and overall performance. Optimizing image sizes, minimizing code, and following best practices for web performance will contribute to a positive user experience. Watch Design: - Create innovative watch designs, including dials, cases, straps, hands, and overall aesthetics. - Develop design concepts that align with brand identity, market trends, and target customer preferences. - Produce detailed sketches, 2D drawings, and 3D mock-ups for internal review and product development. - Develop color palettes and combinations for watch components to ensure visual harmony and market appeal. Above are the job description, it will also have ad hoc job duties not listed above. Requirements: - Proficiency in design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign), Sketch, Figma, or other industry-standard software. - Proficient in video editing software such as Adobe Premiere Pro, Adobe After Effects, or other industry-standard software is bonus. - Minimum 3 years of experience in the job description listed. - Creativity and Visual Skills - Communication skills and communicate job tasks - Attention to Detail - Manage time effectively, prioritize tasks and meet project miletsones. - Good organizational skills - Highly adaptable and able to handle stress