Statement of Work (SOW): Hydrosource Direct – Website Design Project Title: HydrosourceDirect.com – Consumer-Facing Product Website (Phase 1) 1. Project Overview Hydrosource Direct is a consumer-focused water treatment brand that offers professional-grade, high-performance residential water softeners, filters, and accessories. We are seeking a freelance web designer/developer to create a clean, high-converting, mobile-friendly website that highlights our product offerings and provides a seamless user experience for both desktop and mobile visitors. 2. Scope of Work The freelancer will be responsible for designing and building a Phase 1 MVP website focused on product discovery and lead generation, not e-commerce (yet). Key Requirements: A. Design - Clean, modern layout with emphasis on product visuals and value propositions - Incorporation of our existing logo and high-resolution product images - Bold headline styles and short supporting text - Consistent use of brand colors and fonts - Easily editable master file for future use (AI or layered PSD) B. Pages 1. Homepage - Hero image with tagline - Introductory product summary - Call-to-Action (CTA) buttons (e.g. “Request a Quote”, “Learn More”) - Trust-building section (e.g., badges, warranty, Made in USA) 2. Product Pages (Initial 1-3 pages) - Overview of product line (e.g., PRO Series Water Softener) - Features, specs, and media - Contact / Inquiry form 3. About Page - Company mission - Made in USA messaging - Manufacturing highlights 4. Contact Page - Lead capture form - Address & phone - Google Maps integration (optional) C. Functionality - Mobile-responsive design - Optimized load speeds - Editable CMS (WordPress preferred, but open to Webflow or similar) - SEO-ready structure (H1s, meta tags, image alt tags, etc.) - Embedded lead capture/contact forms (no e-commerce at this stage) 3. Deliverables - Complete, functioning website hosted on staging domain - Exportable and editable design files (AI, PDF, and EPS) - Documentation for editing content & uploading new products - Final deployment to our host or recommended platform - Suggested plugins (if WordPress is used) 4. Assets Provided - Logo files (AI, EPS, PNG) - High-res product images (initial product set) - Sample competitor websites and spec sheets - Complete marketing copy (ready to insert) 5. Milestones & Payment Schedule Milestone Description Payout % Milestone 1 Wireframe + design mockups approved 25% Milestone 2 Initial staging site launched with 3 pages 35% Milestone 3 Final approval + deployment + source file delivery 40% 6. Timeline - Start Date: Upon award - Target Completion: 2-3 weeks from start 7. Selection Criteria We’re looking for: - Proven experience in product-focused web design - Clean portfolio with modern UX - Strong English communication skills - Ability to create editable, scalable assets 8. Additional Notes This will be used as a template for additional product lines, so the site structure must be modular and repeatable.