Our multi-specialty dental centre in the UAE is launching a new website and the project calls for fresh, persuasive copy that speaks directly to prospective patients while meeting strict healthcare-marketing standards. The site will highlight General Dentistry, Cosmetic Dentistry, Orthodontics, Pediatric Dentistry, and Implant & Advanced Care, so every line must balance clinical accuracy with a warm, patient-focused tone. Scope of work • Draft engaging copy for approximately 15–20 pages, including the home page, about-us section, doctor bios, and individual service pages for each treatment area listed above. • Optimise every page for SEO: integrate agreed-upon keywords naturally, supply meta titles and descriptions, and suggest internal-link anchors and H-tag hierarchy. • Ensure the language complies with UAE medical advertising guidelines—no unsubstantiated claims, clear risk/benefit wording, and culturally appropriate phrasing. • Deliver clean, proofread text in Google Docs or Word, with a plagiarism-free guarantee (Copyscape pass). Acceptance criteria The copy is approved once it: 1. Reads smoothly to a lay audience yet reflects professional dental terminology. 2. Includes on-page SEO elements ready for direct upload. 3. Aligns with healthcare content standards and local regulations. With proven experience in healthcare writing, especially for dental clinics, you’ll understand how to educate, reassure, and convert visitors into bookings while keeping search engines happy.