I need a fully custom-coded printing website built from the ground up, then promoted through well-structured Google Ads campaigns. The site must rank for and repeatedly leverage the exact phrase “books printing in Dubai” together with related long-tail variations, so please weave that wording naturally into page titles, meta tags, H1/H2 headings, and ad copy. Functional scope The storefront will let visitors create an account or log in before ordering. Once inside, they should be able to: • build quotes and place orders through a secure online ordering system; • personalise artwork using design-template customisation (simple drag-and-drop or similar UX is fine); • reach us instantly via live chat for pre-press questions or order support. Product catalogue At launch we will accept print jobs for Books, Brochures, and Business cards. Each product page needs its own pricing matrix, artwork guidelines, and “upload file” workflow that ties into the order record in the admin panel. Google Ads deliverable After the site goes live, I want you to set up and manage campaigns in Google Ads: ad groups by product type, exact-match and phrase-match keywords around “books printing in Dubai”, daily budget pacing, conversion tracking, and retargeting for abandoned carts. Tech & performance notes • Clean, hand-coded front-end (HTML5, CSS3, JavaScript) and a lightweight back-end you are comfortable maintaining—Laravel, Node, or another modern stack is fine as long as it remains fast and secure. • Fully responsive layout and scores above 90 on Google PageSpeed for both mobile and desktop. • Admin dashboard where I can adjust prices, add products, and view orders. • SSL, payment gateway integration, and basic on-page SEO baked in. Acceptance criteria 1. User can create an account, design a print file, submit an order, pay, and see order status. 2. Admin receives artwork and all order details in the back-end and via email. 3. Google Ads go live with conversion tracking that fires on order confirmation. 4. Site loads in under three seconds from Dubai on 4G according to WebPageTest. Please outline your preferred tech stack, estimated timeline, and any similar projects you have shipped so I can move forward quickly.