“Club des Amis” blends Alpine charm with premium hospitality, and I want that feeling—the warm, intimate, cozy side—to shine through every touch-point. Here’s what I need: Core vision • A unifying visual style that balances Alpine textures with an inviting, home-away-from-home mood. The palette, typography, and imagery should feel high-end without losing approachability. Key design tasks • Menu layout: clean, print-ready A4 file plus a mobile-friendly PDF that’s easy to read on phones. • Logo refinement: remove the current rings, polish proportions, and supply web-safe as well as press-ready assets (PNG, SVG, PDF). • One-page website concept: mobile-first wireframe and UI that tells our story, shows the menu, and makes contact details obvious—built primarily to raise brand awareness. • Social media identity: Instagram-focused templates are the priority, complemented by matching fonts and a cohesive color palette. Brand kit & guidance A concise guideline document should spell out typography hierarchy, tone of voice, recommended image direction, and usage rules so future designers can keep us on brand. Extra value If inspiration strikes, I’d love quick ideas for seasonal or campaign-based visuals that could roll out later this year. Deliverables checklist 1. Brand style board & master palette 2. Print & mobile menu files (A4 + optimized PDF) 3. Final logo package (PNG, SVG, PDF) 4. Mobile-first one-page site mock-up (Figma, XD, or similar) 5. Instagram template set (feed & story) + font files 6. Brand guidelines PDF 7. Optional: seasonal/campaign concept thumbnails Provide source files for everything so my in-house team can evolve the assets down the road. If this brief feels like your sweet spot, I’m excited to see how you’ll wrap our Alpine clubhouse in genuine warmth and style.