I have an established plastic product that serves an industrial audience; now I want to relaunch it with a strong, contemporary look that also resonates with everyday consumers. Function and durability are already proven, so this assignment is driven first and foremost by aesthetics. Once we sign a simple NDA, I will share photos, dimensions, current manufacturing constraints, and competitors. Your task is to propose a new visual direction—form language, surface treatments, color strategy, and any ergonomic tweaks—that feels at home on a factory floor yet attractive on a retail shelf. Think blow-moulded container with some caveats. We have a brilliant tool maker - so this is more to have more design ideas to work from. Deliverables • Three distinct concept boards (sketches or renders) showing overall form. • One refined 3D model of the selected direction in a neutral format (.STEP or .IGES) • Notes on manufacturability: draft angles, parting lines, and estimated wall thicknesses Acceptance criteria: concepts must be feasible for high-volume plastic production and clearly address both industrial and consumer contexts without compromising the product’s core function. When you reply, include past work with plastic containers or similar products that targeted both markets, along with a brief outline of the tools you prefer (e.g., SolidWorks, Fusion 360, KeyShot). That portfolio evidence will be the main selection factor.