We are looking to engage an experienced SEO freelancer / SEO consultant for an end-to-end SEO engagement focused on building long-term organic growth. This project is not limited to keyword rankings alone but aims to improve traffic quality, visibility, and business outcomes (leads/sales/brand authority). The engagement will include strategy, execution, optimization, and monthly reporting. Objectives The primary objectives of this SEO engagement are: Increase qualified organic traffic Improve search visibility for high-intent keywords Build topical authority and domain trust Drive business outcomes (leads / sales / brand discovery) Scope of Work & Deliverables Business & Goal Understanding The freelancer is expected to conduct a deep understanding of the business and align SEO efforts accordingly. Deliverables: Business overview & SEO objective report covering: Primary business goals (leads, sales, traffic, brand) Target audience personas Core offerings & value propositions Funnel mapping (TOFU / MOFU / BOFU) Success metrics & KPIs definition Audience & Search Intent Analysis Analyze user behavior and intent to ensure content and pages match search expectations. Deliverables: Search intent mapping: Informational Commercial Transactional Navigational User journey mapping from search → conversion Intent-based keyword clustering Competitor SEO Analysis Analyze top competitors to identify gaps and opportunities. Deliverables: SEO analysis of 5–10 direct competitors Competitor comparison covering: Keyword overlap & gaps Content strategy Backlink profile overview Domain authority & traffic benchmarks Opportunity matrix (what competitors rank for vs we don’t) SEO Strategy & Roadmap Create a clear execution roadmap aligned with business priorities. Deliverables: SEO strategy deck / document including: Short-term (0–3 months) priorities Medium-term (3–6 months) roadmap Content & authority-building approach Risk assessment & dependencies Monthly execution plan Keyword Research & Targeting Comprehensive keyword research based on intent and opportunity. Deliverables: Keyword list with: Search volume Keyword difficulty Search intent Target pages Keyword mapping to: Existing pages New content opportunities Priority keyword list (primary & secondary) Technical SEO Audit & Fixes Identify and resolve technical issues impacting performance. Deliverables: Detailed technical SEO audit report covering: Site crawl & indexability Crawlability & indexing issues Page speed & Core Web Vitals Mobile optimization Broken links, redirects, canonical issues Sitemap & robots.txt review Fix implementation OR detailed dev-ready recommendations Post-fix validation report On-Page SEO Optimization Optimize existing pages for relevance, structure, and performance. Deliverables: Page-level on-page SEO report including: Title tags & meta descriptions Header hierarchy (H1–H6) URL structure Internal linking strategy Image optimization (alt tags) Content improvements aligned to intent Before/after optimization summary Content Strategy & Creation Content creation must be aligned with SEO strategy and intent. Deliverables: 5 SEO-optimized blog posts per month Monthly content calendar SEO briefs for each article including: Target keyword(s) Search intent Outline & subtopics Internal/external linking suggestions Content optimization of existing articles (if applicable) Published or delivery-ready content Off-Page SEO & Authority Building Build authority using ethical, white-hat practices only. Deliverables: Off-page SEO strategy Monthly backlinks & outreach execution including: Guest posts Niche-relevant backlinks Citations (if applicable) Monthly off-page SEO report with: Live links Domain metrics (DR/traffic) Anchor text usage Note: PBNs, spammy links, or paid link networks are strictly not acceptable. Monthly SEO Performance Reporting Transparent reporting focused on insights and next steps. Deliverables (Monthly): SEO performance report covering: Keyword ranking trends Organic traffic growth Clicks, impressions, CTR Content performance Backlink growth Clear insights: What worked What didn’t work Challenges faced Action items for next month Updated roadmap & priorities Tools & Methodology The freelancer should be proficient with tools such as: Google Search Console Google Analytics / GA4 Ahrefs / SEMrush / Screaming Frog (or equivalents) Keyword research & site audit tools Engagement Details Duration: Ongoing (minimum 3–6 months preferred) Reporting: Monthly Communication: Weekly or bi-weekly check-ins Evaluation Criteria We will evaluate based on: Proven SEO experience & case studies Clarity of strategy & execution approach Transparency in reporting White-hat SEO practices Ability to align SEO with business outcomes Proposal Requirements Interested freelancers should share: Relevant SEO experience & case studies Tools used Sample SEO reports (if available) Monthly pricing & scope clarity Expected timelines for initial results