I already have a Shopify account in place and I’m ready to turn it into a fully functioning storefront for my physical products. Here’s the scope of work I need completed from start to finish: • Product setup – upload all images, write clear SEO-friendly descriptions for each item, assign prices, tags, variants and collections. • Inventory configuration – activate tracking, set stock levels, create low-stock alerts and ensure everything syncs correctly in the Shopify admin. • On-site optimisation – craft meta titles, meta descriptions, alt text and URL handles so search engines can index every page properly. • Basic theme customisation – adjust layout, colours and navigation so the catalogue looks polished and easy to browse. • SMM integration – connect Facebook, Instagram and any other relevant channels, add sales channels inside Shopify and prepare product feeds for social posts and ads. • Launch checklist – test the full purchase flow (cart, checkout, payment, shipping) and hand over a concise guide on how I can maintain products and stock going forward. All work needs to be performed directly within Shopify using its native tools, keeping the store ready for future apps or paid themes should I decide to add them. Once done, the site should be live-ready: products visible, inventory accurate, SEO fundamentals in place and social channels synced.