I need my clinic’s WordPress site fully optimised to rise in the search results. The job covers every layer of SEO—on-page, off-page and technical—and calls for someone who can make the code-level tweaks WordPress occasionally demands. Here is what I expect as clear, discrete deliverables: • Detailed audit outlining current on-page, off-page and technical issues • Keyword map built around clinic-, health- and location-specific terms, plus a content plan showing where each term will live • On-page fixes: refined metadata, headings, internal links, schema markup and image optimisation carried out directly in the CMS (Yoast / Rank Math welcome) • Technical repairs and improvements: XML sitemap, robots.txt, core web-vitals, mobile responsiveness, 404 clean-up, SSL and structured data validation • Off-page growth: white-hat backlink strategy, local citations and reputation signals relevant to healthcare • Tracking setup and fortnightly report that proves movement in keyword positions and overall visibility (Google Search Console & Analytics) Acceptance criteria 1. No critical errors in Google Search Console after fixes go live. 2. Target keyword group shows upward ranking trend within the first full reporting cycle. 3. PageSpeed Insights scores green on both mobile and desktop for primary landing pages. I will provide admin access, existing keyword data and brand guidelines. Let me know how soon you can begin and the timeframe you need to hit the acceptance criteria.