I’m starting from zero and need Facebook and Instagram transformed into active, lead-producing channels. The priority is clear: every move we make should help convert followers into real sales. First, both profiles need to be created (or overhauled if placeholders exist) with consistent branding, bio copy that speaks to our offer, and properly linked call-to-action buttons. From there I want a rolling content calendar that mixes eye-catching images/photo carousels with short, value-packed articles or blog-style captions that pull traffic back to our site. Think Canva or Adobe Express for visuals and a scheduling tool such as Meta Business Suite or Buffer for smooth publishing. I’ll rely on you to handle daily engagement—liking, replying, and guiding conversations toward a DM or sign-up page—while tracking what content drives the most clicks and enquiries. Monthly insights reports should highlight reach, engagement, and, most importantly, lead volume so we can double-down on what works. Deliverables: • Profile setup & full optimisation for Facebook and Instagram • 20+ branded image posts and 4 article-style posts per month, pre-approved via shared calendar • Hashtag and keyword strategy tailored to lead generation • Community management (responses within 24 h) • End-of-month performance report with lead metrics and next-month action plan If you have case studies showing leads or sales attributed to social, include them in your bid. Let’s turn these blank profiles into revenue engines.