My website is overdue for a focused SEO push—I want to see clear, measurable gains in organic search rankings and, as a result, sustainable traffic growth. I’m looking for a freelancer who can take ownership of the full optimisation cycle: start with a quick audit, turn the findings into a practical roadmap, and then execute. Here’s what I’m expecting: • An initial health check that highlights the priority ranking obstacles. • A step-by-step plan with milestones, so I can see where we’re heading and why. • Implementation of the agreed tactics—whether that involves tightening on-page elements, strengthening authority off-site, or dealing with technical clean-up tasks. • Transparent reporting that shows movement in the SERPs, not just surface-level metrics. I’ll provide analytics access and any content assets you may need. Tell me briefly how you would approach the audit, the main tools you rely on (e.g., Search Console, Ahrefs, Screaming Frog, or similar), and how soon you can start tracking and demonstrating ranking improvements.