I’m getting ready to launch a new online shop aimed at small-business customers and I want the entire experience to feel energetic, vibrant, and unmistakably bold. The visual language should feature confident colours, striking typography, and plenty of white space so products pop, yet it must still load fast and look great on every device. Shopify is the chosen platform, so the project centres on designing and configuring a full Shopify theme rather than starting from a generic template. Product pages, collection layouts, and the checkout flow all need custom styling that stays true to the colourful aesthetic while remaining intuitive for first-time visitors. Core objectives • Build and deploy a fully responsive Shopify site that reflects the bold-and-colourful brand direction. • Configure essential e-commerce features—product variants, discount codes, secure payment gateways, shipping rules, and tax settings. • Optimise every page for speed and on-page SEO without compromising the design flair. • Integrate basic analytics and a lightweight email capture so I can track conversions from day one. • Provide a short hand-off guide or recorded walk-through so I can manage inventory and content updates myself. Acceptance criteria 1. All core templates (home, collection, product, cart, checkout, blog, and legal pages) match the approved design mock-ups on desktop, tablet, and mobile. 2. Store passes Shopify’s best-practice performance tests and Google PageSpeed Insights with a score of 85+ on mobile. 3. No critical errors flagged in Shopify Theme Check. 4. Final handover includes layered design files (Figma/PSD/Sketch) and a concise admin guide. If this sounds like a fit, let’s create a storefront that stands out just as brightly as the products it will showcase.