Project Description We are looking for an experienced full-stack developer (backend-focused) to build a production-grade Blogs module and implement advanced user behaviour analytics for our website. Frontend Figma designs are already finalized and must be implemented as-is. A robust, scalable backend is critical as the blogs section is expected to grow significantly over time. The project also involves integrating analytics and APIs with Zoho SalesIQ for user engagement and tracking. This is a long-term, scale-ready implementation, not a basic MVP. Scope of Work Blogs Section – Frontend Development Frontend development strictly based on provided Figma designs Pages include (indicative): Blogs listing page Blog detail page Category & tag-based listings Featured / popular blogs SEO-friendly implementation: Clean, readable URLs Meta tags (title, description, OG tags) Performance-focused (fast load, mobile-first) Blogs Backend (Core Focus Area) A strong, well-architected backend is required to support long-term content growth and performance. Backend Features: Blog creation, editing, publishing & unpublishing Drafts & scheduled publishing Categories, tags, authors Featured / priority flags Slug-based URLs (immutable post-publish) Pagination, filtering, sorting (DB-level) Clean APIs for frontend consumption Admin / CMS-style controls Architecture Expectations: Proper database schema & indexing Optimized queries for content-heavy usage Modular, maintainable codebase Designed to scale in both content volume and traffic User Analytics & Behaviour Tracking Implement user-level, event-based analytics to track how users interact with blogs. Events to Track: Blog page views Time spent per blog Scroll / engagement signals CTA clicks (Subscribe, Download, Signup, etc.) Navigation between blogs Anonymous → identified user journey after email capture Analytics Tool: Proper event naming & event properties Ability to view: Full activity timeline of an individual user High-intent readers based on engagement Content → conversion journeys Zoho SalesIQ API Integration Setup and integration of Zoho SalesIQ APIs Pass relevant user data and events to SalesIQ, such as: Identified users (email / user ID) Page visits & blog interactions High-intent behaviour triggers Ensure smooth coordination between: Website backend Analytics platform Zoho SalesIQ Clean, documented API implementation for future extensions Data & Best Practices Clean event taxonomy & naming conventions No duplicate user creation Cookie consent & privacy-friendly tracking Well-documented APIs and tracking logic Easy to extend analytics & integrations in future Tech Stack Flexible, but must be justified. Deliverables Fully functional blogs frontend (as per Figma) Scalable blogs backend with admin controls User-level analytics tracking implemented & tested Zoho SalesIQ API integration Ideal Freelancer Strong backend & API development experience Prior experience with content-heavy platforms Experience with Zoho ecosystem Good understanding of scalability & analytics Can clearly explain technical decisions Budget & Timeline Open to quotations. Please include: Fixed cost Estimated timeline Relevant past work