Your primary goal is to transform Barzos.sk from a confusing, overly broad affiliate site into a professional and trustworthy digital product catalogue/price aggregator. The key is to solve the current lack of user trust caused by the massive, unfocused inventory and the unclear business model. Key Requirements & Deliverables Strategic Clarity: Redefine the visual identity (Branding) to reflect a professional platform, not a cluttered general store. UX/UI Redesign: Develop new mockups and implement a simplified user interface, focusing on: Cleaner Navigation: Reduce menu clutter and logically separate physical products from services (like insurance and blog). Homepage Optimization: Add a clear statement upfront that Barzos.sk is a catalogue that redirects users to partner shops. Transparency Implementation: Ensure every product page clearly states who the final seller is (e.g., "Sold by: Aliexpress," or "Source: Indickynabytok.sk") to manage customer expectations regarding support and returns. Technical Focus: Implement the design on WordPress/WooCommerce and perform speed and performance optimization.