CJSBakery.com — Complete Website Design Brief Project Type: 3-Page Small Business Website Pages Included: Home Menu / Products Contact / Order Request 1. BUSINESS OVERVIEW Business Name: CJ’s Bakery Website: CJSBakery.com Business Type: Small-batch bakery offering fresh pastries, cakes, cookies, breads, and custom dessert orders. Unique Selling Points: Freshly baked daily, never frozen Family-owned bakery with local community focus Custom cakes for birthdays, weddings, and events Seasonal & holiday specials Pickup and local delivery options Primary Goal of Website: To promote CJ’s Bakery’s menu, showcase fresh baked goods visually, drive custom cake orders, and encourage visitors to contact or visit the bakery. Target Audience: Local residents Event planners Parents buying birthday cakes People searching online for “bakery near me” Office event buyers / catering 2. BRANDING & DESIGN DIRECTION Overall Style: Warm, cozy, fresh, inviting Mood Inspiration: Rustic artisan bakery Fresh bread, pastries, warm tones Clean white layout with warm accent colors Recommended Color Palette: Warm Beige (#f7efe3) Chocolate Brown (#4a2e21) Soft Pink Accent (#f6c7c1) Cream White (#fffaf4) Dark Charcoal (#2f2f2f) Recommended Fonts: Headings: Playfair Display / Sacramento (script for accents) Body Text: Lato / Montserrat Image Style: High-quality bakery photos Real customers interacting Hero-shot pastries, cakes, breads Light, airy lighting 3. WEBSITE STRUCTURE (3 Pages) PAGE 1 — HOME PAGE Goal: Introduce CJ’s Bakery, show featured items, highlight freshness, and push users to browse the menu or request a custom order. Sections: 1. Hero Section Full-width image of fresh pastries or a bakery counter Headline: “Fresh. Local. Made With Love.” Subheadline: “Daily-baked breads, pastries & custom cakes in your neighborhood.” CTA Buttons: View Our Menu Order a Custom Cake 2. About the Bakery Short intro story about CJ’s origins Image of baker or bakery interior “Family-owned • Community loved • Fresh daily” 3. Featured Bakery Items Showcase 3–6 top products: Cupcakes Cinnamon Rolls Fresh Baguettes Custom Cakes Each with photo + short description. 4. Seasonal Specials Section promoting holiday or monthly treats. 5. Testimonials 3 short reviews from real or placeholder customers. 6. Call to Action Strip “Planning an event? We make custom cakes for any occasion.” Button: Request a Quote PAGE 2 — MENU / PRODUCTS PAGE Goal: Display all major categories of baked goods with photos and pricing ranges. Sections: 1. Menu Introduction Short copy: “Our menu is baked fresh every morning. Availability may vary — call ahead for guaranteed pickup.” 2. Product Categories (with photos) Each category has: Title Description Starting Price 1–3 images Categories to include: Cakes & Custom Cakes Birthdays, weddings, anniversaries Pastries Croissants, danishes, turnovers Cookies & Bars Chocolate chip, oatmeal, brownies Fresh Breads Baguettes, sourdough, rolls Cupcakes & Muffins Assorted flavors daily 3. Custom Order Information Explain how custom cakes work: Choose size, flavors, filling Upload inspiration photo Minimum 48-hour notice Starting price range CTA button: Request Custom Cake PAGE 3 — CONTACT / ORDER REQUEST PAGE Goal: Allow customers to contact the bakery, request custom cakes, or find the business location. Sections: 1. Contact Form Fields: Name Phone Email Order type (dropdown: cake / pastries / custom cake / other) Desired pickup/delivery date Message box Upload image (for custom cake designs) 2. Bakery Hours Mon–Fri: 7am–6pm Sat: 8am–4pm Sun: Closed 3. Address & Map Integration Google Map embed Address line + parking info 4. Phone + Email Quick Contact Phone button (tap-to-call) Email button 5. Social Media Links Instagram • Facebook • TikTok 4. FUNCTIONAL REQUIREMENTS Must-Have Features: Mobile-responsive design Fast, lightweight images Clear menu navigation Contact form with notification email Google Maps embed SEO-friendly URLs Optional Add-ons: Online ordering (future upgrade) Payment integration Reviews widget Newsletter signup 5. SEO BRIEF Primary Keywords: Bakery near me Fresh baked goods Custom cakes Local bakery Pastries & breads Cupcakes bakery SEO Enhancements: Optimized page titles & meta descriptions Schema markup for Local Business + Menu Fast-loading hero images Image alt tags (pastries, cakes, etc.) Internal linking between pages 6. DELIVERABLES NEEDED FROM CLIENT (CJ’s Bakery) High-quality bakery photos (or request stock photography) Menu item list with prices Bakery hours Contact information Logo (PNG/SVG) Any allergy or nutritional information Testimonials (optional) 7. FINAL OUTPUTS CJ’s Bakery will receive: 3 fully designed website pages Mobile-friendly layout Custom color palette & typography Conversion-optimized layout SEO-ready content Integrated contact form & map