I want to roll out a focused email marketing sequence that drives direct sales of our B2B SaaS platform’s annual subscription. The goal is clear: convert prospects into paying customers, not simply warm leads or brand followers. Here’s what I need help with: • Strategy & sequencing – map out a concise flow from first touch to close, tailored to decision-makers in mid-market tech companies. • Copy & creative – write persuasive emails that keep the spotlight on the value of switching to (or upgrading to) an annual plan. Messaging should feel consultative, not pushy, while still closing the sale. • Light design / HTML – clean, responsive templates that render well in every major email client. • A/B testing plan – subject lines, CTAs and send timing to maximise opens, clicks and, most importantly, conversions. • Tracking setup – clear KPI framework (open-rate, click-through, free-to-paid conversion, ARR generated) and guidance on integrating it with HubSpot or a comparable ESP/CRM. I’ll supply brand guidelines, product positioning notes and existing customer data. You’ll handle the rest—from ideation to final, ready-to-send assets. If you’ve launched sales-driven email campaigns for SaaS before, especially ones centred on annual subscriptions, I’d love to see your results.