My current WordPress site for addiction-recovery coaching no longer reflects the quality of my service, nor does it stand out against competitors. I’m ready for a full refresh that addresses three priorities at once: sharper visual design, stronger copy, and search-friendly structure. I also want to start a social media presence that is easy to manage Here’s what I need done: first, analyse leading competitor sites in the recovery and coaching space, then audit my own pages to identify gaps in messaging, branding, UX and ranking factors. Using those insights, craft a new design concept that modernises the logo treatment, colour palette, typography, layouts and imagery while keeping the tone empathetic and trustworthy. From there, restructure or rewrite key sections so the content connects with visitors who may be anxious, in crisis, or researching help for loved ones—making every headline, call-to-action and blog article clear, supportive and optimised for the keywords people actually search. Finally, implement everything in WordPress, ensuring page speed, mobile responsiveness, schema markup and on-page SEO best practices are baked in. Chat function and booking system integration Deliverables: • Competitor & site-audit report with actionable findings • Mood board + two design mock-ups (logo, colour, fonts, layout) • Revised sitemap and SEO-focused content outline • Fully built WordPress theme or child-theme applied on staging, then live • Basic on-page SEO checklist completed (metadata, alt tags, internal links) • Handoff guide so I can update text and blog posts easily after launch I’ll handle hosting and ongoing content updates; I just need a creative, data-driven designer/developer who can turn my site into a polished, search-friendly resource that instils confidence the moment someone lands on it. Let me know your approach and timeline so we can get started.